Yesterday, Gilette released this ad to both positive and negative reviews. In the positives, people feel it’s embracing a new definition of masculinity and the ad is pro-human. In the negatives, folks feel it’s anti-man and assumes the worst in men.

I find this interesting because the ad is the ad, and it’s the individual viewer who brings their throughts and philosophies to the commercial. It’s a great reminder to me that when it comes to creative endeavours, as creators, our focus is to do the best we can to say what we need to say.

How people react, to a certain extent, will always be out of our control, and at the end of the day, the big question to ask isn’t “will they like it?” but “do I like it?”